iBi - February 2012

Bits And Pieces

by Stevie Sigan

It’s a new frontier. Social media gives businesses the ability to interact directly with customers and develop a more personal relationship with them. And in an age in which a quick Google search or Yelp summary can determine where to go for lunch, those who choose not to be so available online are quickly becoming the minority.

New Channels in the Mix

Jan Wright, Publisher, iBi

It used to be so simple…back when a solid marketing mix meant TV, radio and print. But today, with so many avenues to deliver your message, it’s enough to make your head spin.

A Conversation With Eric Webb

Photography by David Vernon

Eric Webb is president and co-owner of Marquette Group, headquartered in Peoria and often described as central Illinois’ best-kept secret. Since becoming president, Webb has led its transition from a Yellow Pages agency to an integrated advertising firm delivering directional marketing solutions to a variety of industries.

Entrepreneurial Marketing For Your Business?

by Dr. Gerry Hills
Bradley University

If you are an entrepreneur in the early stages of starting a business or operating a smaller firm, you may have found it challenging to use marketing principles implicitly based on large corporations.


by Meghan Lundeen
Peoria Housing Authority

Peoria Housing Authority is embarking on its first-ever public image campaign in 2012 and telling the public, “We are so much more than you think we are.”

The Time Is Now...

by Douglas Fouts
Xapsis Integrated Marketing

There has never been a time quite like today, when a small business can not only succeed, but make a splash on a global level.

Differentiate or Die

Bob Marx, PACVB

Those two immortal words comprise the title of one of the best-written marketing books of our time.

Business Outreach

by Doug Crew
Brown and Crew Public Affairs Strategies

When most of us think about marketing, we tend to focus on reaching customers and overlook another important audience.






Rewriting the Rules of the Road

by Stevie Sigan

With state laws restricting cell phone usage on the rise, many businesses are obligated to rethink employee rules of the road.

Also in Balance...

When Technology Distracts...Deterred Thieves...Debt Down...If You Give a Doll an Apple...

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